Core Concepts
in Digital Business

Admission requirements

Three-year degree OR Bachelor’s degree OR an Advanced Diploma at NQF Level 7.

Recognition of Prior Learning – Applicants who fall outside of the normal admissions process may be considered for admission on the basis of recognition of prior accredited and/or prior experiential learning. The decision rests solely with the Programme Director and the Wits Business School.

Foreign nationals must supply equivalent qualification as verified by the South African Qualifications Authority.

Courses & credits

Total credits – 60 

BUSA5227O – Digital Technology Fundamentals (10 credits)

This course introduces candidates to key concepts around the technologies that underpin what is termed the “digital revolution”. It provides a working knowledge of the current state-of-the-art taxonomy of the field; current and future applications of these technologies; and anticipated medium-term future developments. This course lays an important foundation for business people across all spheres of leadership and management who need to lead organisations into the future.

BUSA5230O – Innovation and Entrepreneurship for Digital Business (10 credits)

This course is designed to equip the candidate with insight into how to drive innovation and entrepreneurship. It explores ways to facilitate and sustain intrapreneurship in larger, more established companies seeking to transform digitally, as well as for individuals or small enterprise entrepreneurs running innovative tech start-up ventures.

BUSA5228O – Marketing for a Digital Business (10 credits)

This course explores the nature of the changing customer, changing ways of engaging customers, and the implications for marketing in general and for digital e-marketing in particular.

BUSA5234O – Customer Experience Management (10 credits)

This course provides candidates with an overview of customer experience management, from the perspective of the quality of all a consumer’s encounters with a company’s products, services, and brand. The importance of customer-centric systems thinking, rooted in organisational learning and operational excellence, is the core focus of the course. The course asserts that customer experience can drive financial performance and growth in most businesses, not just digital-only brands. At the end of the course, the students will have a practical set of tools that will allow them to implement customer experience management in their companies.

BUSA5231O – Digital Readiness, Transformation and Change Management (10 credits)

This course equips candidates to manage digital transformation programmes in business and government. It asserts that digital transformation as a business strategy is inevitable and essential. It presents a view that digital transformation and preparedness in the 21st century is not purely a technology or IT issue, and thus also emphasises the dimension of creating the right digital culture through change.

BUSA5226O – Business Strategy for a Digital World (10 credits)

This course consists of a selection of primary and secondary topics on business strategy in a digital age. It builds on and extends business strategy as historically taught and practiced, and extends this to new business models and concepts, the impact of so-called “exponential” effects, and considerations of sustainability and the digital divide.